EAMSA 2026
The 42nd Annual Conference
Hosted by the Chiang Mai University Business School, Thailand
Main theme: Euro-Asia Intelligence for Sustainability and Sufficiency
11-13 November 2026
Call for Papers
The EAMSA 2026 Annual Conference invites submissions that explore emerging ideas, challenges, and practices in business and management studies within and across European and Asian contexts. In addition to the conference’s main theme (see below), we also welcome papers addressing a broad range of business and management topics relevant to Europe and Asia.
EAMSA aims to serve as an international platform for scholarly dialogue on Euro-Asia interactions in areas such as strategy, innovation, sustainability, governance, digital transformation, entrepreneurship, and public policy. We particularly encourage international, comparative, and cross-regional studies that advance understanding of Europe–Asia linkages.
We welcome theoretical, conceptual, and empirical contributions employing diverse methodological approaches, including qualitative, quantitative, mixed-methods, and case-study research, addressing issues in European and/or Asian contexts.
The paper submission system will open on 1 May 2026.
Key Dates
Submission System Opens
1 May 2026
Submission Deadline
31 July 2026
Acceptance Notification
31 August 2026
Conference Dates
11-13 November 2026
(Pre-Conference: 10 Nov 2026)
Main Conference Theme
“Euro-Asia Intelligence for Sustainability and Sufficiency”
Against the backdrop of global uncertainty, technological disruption, climate change, and widening socio-economic inequalities, the concepts of sustainability and sufficiency have become central to contemporary business and policy debates. The EAMSA 2026 theme highlights the role of Euro-Asia intelligence, knowledge creation, data-driven insights, institutional learning, and cross-regional collaboration, in shaping resilient, inclusive, and responsible economic systems.
Complementing this dialogue is the Sufficiency Economy Philosophy (SEP), an approach to sustainable development that emphasizes a dynamic equilibrium among the economic, social, and environmental domains. Guided by virtue and wisdom, SEP promotes decision-making that accounts for both internal conditions and external forces. At its core, sufficiency advocates a balanced path of “neither excessive nor insufficient,” offering a pragmatic framework for addressing simultaneous and often competing stakeholder demands while sustaining long-term equilibrium.
The conference invites scholars to explore how businesses, governments, and societies in Europe and Asia leverage diverse forms of intelligence—managerial, technological, social, and institutional—to advance sustainable development, while embracing principles of sufficiency, moderation, and long-term value creation.
We cordially invite researchers from diverse disciplines—such as economics, demography, sociology, psychology, finance, marketing, management, entrepreneurship, and related fields—to submit papers examining how sustainability agendas, sufficiency-oriented strategies, and the Sustainable Development Goals (SDGs) are interpreted, implemented, and contested within and between Europe and Asia.
Conference Theme Track: Euro-Asia Intelligence for Sustainability and Sufficiency
We call for papers that are explicitly aligned with the conference theme and contribute cutting-edge knowledge to the field of business sustainability through the lens of the Sufficiency Economy Philosophy. Drawing on traditional business disciplines and/or multidisciplinary perspectives, we welcome conceptual, review, and empirical studies that advance understanding of sustainability, sufficiency, and long-term value creation in European and Asian contexts (see more details).
Other potential topics include, but are not limited to:
- Sustainability, ESG & Responsible Investment: Research on sustainability-oriented strategies, ESG integration, responsible investment, governance, and leadership practices.
- Frontiers in Management & Innovative Intelligence: A study of how emerging technologies like AI, FinTech, and neuromarketing are reshaping organizations and competitiveness.
- Global & Regional Perspectives: Exploring how firms adapt to global change, competitive challenges, and cross-border partnerships in international contexts.
- Entrepreneurship & International Business: Analyses of entrepreneurial activity, sustainable business models, and innovation-driven internationalization.
- Research Method & Business Education: Advancing research methodologies and pedagogical practices, including digital and AI-enabled tools in education.
- Business Function Strategies: Strategic issues in OB, HRM, operations, supply chains, risk management, accounting, marketing, and finance.
Paper Tracks
The conference features three tracks to accommodate research at different stages: